Meet Artist Shazia Merchant, a creative soul shaped by heritage, passion, and the timeless beauty of handmade art. A proud graduate with a Home Science Diploma from M.S. University, Shazia belongs to a deeply artistic family, where creativity flows through generations. Growing up surrounded by colours, textures, and artistic innovation, she found her true calling early on.
Inspired by her family’s legacy and guided closely by her father, Artist Raees Ahmed Merchant, Shazia stepped into the world of art as a self-taught jewellery designer. Under his mentorship, she refined her eye for detail, explored new mediums, and developed a signature style that blends quirkiness, elegance, and sustainable craft.
Today, Shazia is the creative force behind Krystal Kraft’s unique upcycled glass jewellery line—a collection that transforms discarded glass into one-of-a-kind wearable art. Each piece carries a story: of eco-friendly craftsmanship, mindful design, and artistic rebirth.
Her work reflects her belief that art is not just created—it is reborn. Through innovative techniques, bold experimentation, and a passion for sustainability, Shazia turns everyday materials into statement jewellery that celebrates individuality.
From quirky pendants to bold handcrafted earrings, Shazia’s creations are loved for their originality, vibrant personality, and eco-conscious charm. She continues to explore new forms of expression, keeping Krystal Kraft at the forefront of handcrafted upcycled jewellery in India.
